Žikić Simona
Simona Žikić is a communicologist whose research and work focus on two main areas. On one hand, she specializes in applied communication, including public relations, marketing, and new technologies. On the other hand, she explores the meta-level of communication through leadership as an integrative process in contemporary societies.
Simona completed her undergraduate and master’s studies in Communication in Belgrade. She defended her doctoral dissertation titled “Aspects of Communication in Contemporary Team Leadership” at the Faculty of Media and Communications in Belgrade. In addition to her formal education, she has received training in internal and external communications, both domestically and internationally. She has also undergone training to become a trainer and advisor in multinational companies.
Simona has contributed to several scientific papers, anthologies, and manuals in the fields of business communication, strategic planning, public relations, leadership, and the impact of technology on society. She has led numerous projects, both academic and applied, and has initiated a significant number of humanitarian campaigns in which she actively participates to this day. Simona is employed as a vice dean and professor of Communication at the Faculty of Media and Communications. She also serves as a PR and marketing manager. She works as a research associate at the Institute for Philosophy and Social Theory, University of Belgrade, within the Laboratory for Digital Society. Simona is a communication consultant at the Youth with disabilities forum. Within the Link Group program, she conducts training and workshops in applied communication.