
Public Lecture Series “Word and Deed”
The lecture addresses the relationship between public speech, politics and the forms of domination established in contemporary digital capitalism. Its starting point is an understanding of digital domination as a process in which social media algorithms and artificial intelligence systems convert subjectivity and sociality into data and subordinate them to the production of surplus value. The lecture examines the role that public speech plays in this process. Drawing on Jean Baudrillard and on Foucault’s critique of the repressive hypothesis, it argues that contemporary forms of power operate not primarily through the restriction and prohibition of speech, but through its incitement. Public speech is thereby turned into a source of data and profit, and collectivity into short-lived “swarms” whose gathering is steered by algorithms. Then, drawing on Ernesto Laclau’s theory of hegemony, according to which politics consists in the discursive construction of collective identity through the articulation of heterogeneous demands around empty signifiers, the lecture examines how this form of public speech transforms politics and the possibilities of social change. It shows that digital platforms produce antagonism in abundance, while at the same time hindering its hegemonic articulation. The final part of the lecture considers the possibility of thinking politics under conditions of digital domination and proposes three of its moments: the interruption of the flow of compulsory communication, the construction of durable collective identities and the politicization of digital infrastructure.
