Given the increasingly intimate relationship between Hungary and Serbia, Hungary’s President Victor Orbán’s model can be increasingly attractive for Serbia on its own ambivalent path towards joining EU and NATO. Despite the fact that Hungary, unlike Serbia, is already their member, media concentration and massive state-sponsored disinformation  and conspiracy theorizing is on a less developed stage in the Serbian regime. At the same time, the Serbian President Aleksandar Vučić regards Orbán as a role model in many senses. Orbán’s role as a “teacher” of spin dictatorship can contribute to further deterioration of the quality and factuality of the information space in Serbia – if there are no efficient countermeasures from the EU and civil society actors.