Name and Surname
Ljubiša Bojić
Affiliation
Institute for Philosophy and Social Theory, University of Belgrade
Contact email
ljubisa.bojic@ifdt.bg.ac.rs
Short Biography
Dr. Ljubisa Bojic is a communication scientist, futurologist, and a leading authority on artificial intelligence (AI) alignment and its societal impacts. He earned his Ph.D. from the University of Lyon II, France, in 2014. Currently, he serves as a Senior Research Fellow at the Digital Society Lab, Institute for Philosophy and Social Theory at the University of Belgrade.
Dr. Bojic has authored over 50 scientific papers, many of which are published in prestigious journals such as the European Journal of Futures Research, Scientific Reports, and Futures. His notable works include CERN for AI: A Theoretical Framework for Autonomous Simulation-Based Artificial Intelligence Testing and Alignment, AI Alignment: Assessing the Global Impact of Recommender Systems, and “Metaverse Through the Prism of Power and Addiction: What Will Happen When the Virtual World Becomes More Attractive Than Reality?
Dr. Bojic was appointed to the United Nations Environment Programme Foresight Expert Panel by UNEP’s Chief Scientist Andrea Hinwood. He participated in the Serbian government work group dedicated to developing ethical standards for artificial intelligence. As an associate editor of Springer’s journal Humanities & Social Sciences Communications and an executive board member on Horizon’s Project 2022 TWin of Online Social Networks, he actively shapes the discourse on AI and its ethical implications.
He is the founder of EMERGE: Forum on the Future of AI-Driven Humanity and the initiator of the Belgrade Digital Freedom Pledge, aiming to stimulate widespread conversations about recognizing recommender systems as a public good and digital identity as a human right. Featured in The Edinburgh Companion to the New European Humanities as a pioneer of a multidisciplinary approach using digital tools in the humanities, Dr. Bojic’s current research focuses on developing global AI policies and aligning AI with human values and well-being.
A sought-after speaker and commentator, Dr. Bojic frequently shares his insights on AI developments from the perspectives of social sciences and digital humanism at universities and international events. His work continues to influence the understanding and implementation of ethical AI practices worldwide.
Research abstract
Aligning AI for Democratic Resilience: Addressing Digital Challenges in the Balkans through Ethical AI Implementation
This research project investigates the impact of artificial intelligence technologies—particularly recommender systems and large language models—on democratic processes and social cohesion in the Balkans. As Southeast Europe undergoes rapid digital transformation, the integration of AI presents both opportunities and challenges. While technological advancements foster innovation and economic growth, they also risk exacerbating misinformation, social polarization, and the erosion of democratic values.
The primary objective of this project is to develop strategic interventions and policy recommendations that align AI technologies with democratic principles, fostering digital inclusion and strengthening democratic resilience in the region. By critically examining the interplay between AI and democracy, the research aims to contribute to the successful integration of the Balkans into the European digital space, addressing regional security and ethical challenges.
Building upon Dr. Ljubisa Bojic’s extensive research in AI alignment, communication science, and the societal impacts of emerging technologies, this project extends prior insights to the specific context of the Balkans. It analyzes how AI-driven platforms shape public discourse and influence political opinions, and how, without robust ethical guidelines and regulatory oversight, these technologies can inadvertently undermine democratic institutions.
Through interdisciplinary collaboration and engagement with regional stakeholders, the project seeks to propose actionable solutions that ensure AI advancements support democratic resilience rather than hinder it. The anticipated outcomes include a set of policy recommendations, ethical guidelines for AI implementation, and a framework for continuous assessment of AI’s impact on society in the Balkans.