Senior Research Fellow

ljubisa.bojic@ifdt.bg.ac.rs

Ljubiša Bojić is a communication scientist and futurologist whose research sits at the intersection of complex systems, AI alignment, and the societal impact of emerging technologies. He is a Senior Research Fellow at the Institute for Philosophy and Social Theory, University of Belgrade, a Senior Research Fellow at the Institute for AI Research and Development of Serbia, and an External Faculty Member at the Complexity Science Hub Vienna.

Dr. Bojić’s core research focuses on developing frameworks that bridge social sciences and computational methods, combining psychometrics, futures studies, agent-based simulations, and large language models to understand how algorithmic systems shape human values, behaviour, and democracy. His work informs global AI governance, having contributed to UNEP, the EU AI Office, and Serbian national AI policy.

He is the author of the paper “CERN for AI: A Theoretical Framework for Autonomous Simulation-Based Artificial Intelligence Testing and Alignment,” which was featured by the World Economic Forum as Strategic Insight and cited in the G7 AI Hiroshima Policy Framework Policy Brief. His research has been published in leading journals including Scientific Reports, Futures, Computers in Human Behavior, Sustainability Science, Royal Society Open Science, and Humanities & Social Sciences Communications.

Dr. Bojić is the founder of EMERGE: Forum on the Future of AI-Driven Humanity and the initiator of the Belgrade Digital Freedom Pledge, aiming to stimulate conversations about recognizing recommender systems as a public good and digital identity as a human right. He serves as an Associate Editor of Springer Nature’s Humanities & Social Sciences Communications and is an Executive Board Member of the Horizon Europe project TWON (Twin of Online Social Networks).

He has been appointed to the United Nations Environment Programme (UNEP) Foresight Expert Panel by UNEP Chief Scientist Andrea Hinwood and serves as a member of the EU AI Office Working Groups on AI Act implementation. He was featured in The Edinburgh Companion to the New European Humanities (Edinburgh University Press, 2024) as a founder of a new multidisciplinary approach to digital humanities.

Dr. Bojić received his PhD from Université Lumière Lyon 2, France in 2014, with a dissertation awarded “very honorable with congratulations of the committee.” He has authored over 80 scientific papers and is a frequent commentator on AI in leading international media including Radio Free Europe, Bloomberg Adria, Euractiv, and N1 TV. His work has been cited by Psychology Today, Nature, and the Regulatory Review at the University of Pennsylvania Law School.

Latest publications

• Bojić, L., Kovačević, P. & Čabarkapa, M. (2025). Does GPT-4 surpass human performance in linguistic pragmatics?. Humanities and Social Sciences Communications, 12, 794. https://doi.org/10.1057/s41599-025-04912-x
• Bojić, L., Zagovora, O., Zelenkauskaite, A., Vuković, V., Čabarkapa, M., Veseljević Jerković, S., & Jovančević, A. (2025). Comparing large Language models and human annotators in latent content analysis of sentiment, political leaning, emotional intensity and sarcasm. Scientific Reports, 15(1), 11477. https://doi.org/10.1038/s41598-025-96508-3
• Bojić, L., Ilić, V., Prodanović, V. & Vukovic, V. (2025). An Agent‑Based Simulation of Politicized Topics Using Large Language Models: Algorithmic Personalization and Polarization on Social Media. Chinese Political Science Review. https://doi.org/10.1007/s41111-025-00326-x
• Reinhardt, A., Matthes, J., Bojic, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2025). Help me, Doctor AI? A Cross-National Experiment on the Effects of Disease Threat and Stigma on AI Health Information-Seeking Intentions. Computers in Human Behavior, 108718. https://doi.org/10.1016/j.chb.2025.108718
• Bojić, L., Matthes, J., Dwinggo Samala, A., Čabarkapa, M. (2025). The Dual Impact of Virtual Reality: Examining the Addictive Potential and Therapeutic Applications of Immersive Media in the Metaverse. Information, Communication & Society. https://doi.org/10.1080/1369118X.2025.2520005
• Bojić, L., Stojković, I. & Jolić Marjanović, Z. (2024). Signs of consciousness in AI: Can GPT-3 tell how smart it really is?. Humanities and Social Sciences Communications, 11, 1631. https://doi.org/10.1057/s41599-024-04154-3
• Bodroža, B., Dinić, B. M., & Bojić, L. (2024). Personality testing of large language models: Limited temporal stability, but highlighted prosociality. Royal Society Open Science, 11(10), 240180. https://doi.org/10.1098/rsos.240180
• Bojic, L., Cinelli, M., Culibrk, D. Delibasic, B. (2024). CERN for AI: a theoretical framework for autonomous simulation-based artificial intelligence testing and alignment. European Journal of Futures Research, 12, 15. https://doi.org/10.1186/s40309-024-00238-0
• Bojic, L. (2024). AI alignment: Assessing the global impact of recommender systems. Futures, 160, 103383. https://doi.org/10.1016/j.futures.2024.103383
• Alipour, S., Galeazzi, A., Sangiorgio, E., Avalle, M., Bojic, L., Cinelli, M., & Quattrociocchi, W. (2024). Cross-platform social dynamics: An analysis of ChatGPT and COVID-19 vaccine conversations. Scientific Reports, 14(1), 2789. https://doi.org/10.1038/s41598-024-53124-x
• Bojić, L., Agatonović, M., Guga, J. (2024). The Immersion in the Metaverse: Cognitive Load and Addiction. In: Geroimenko, V. (eds) Augmented and Virtual Reality in the Metaverse. Springer Series on Cultural Computing. Springer, Cham. https://doi.org/10.1007/978-3-031-57746-8_11
• Bojic, L. (2022). Metaverse through the prism of power and addiction: What will happen when the virtual world becomes more attractive than reality? European Journal of Futures Research, 10(1), 22. https://doi.org/10.1186/s40309-022-00208-4
• Reinhardt, A., Matthes, J., Hodzic, S., Kaňková, J., Bojic, L., Maindal, H. T., … Ryom, K. (2025). Who Trusts AI for Health Information? A Cross-National Survey on Trust Determinants in Four European Countries. Health Communication, 1–13. https://doi.org/10.1080/10410236.2025.2601265
• Matthes, J., Reinhardt, A., Hodzic, S., Kaňková, J., Binder, A., Bojic, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2026). Predicting the intention to use generative artificial intelligence for health information: Comparative survey study. Journal of Medical Internet Research, 28, e75648. https://doi.org/10.2196/75648
• Jabbour, J., Davidson, D. J., Carlsen, H., King, N., Lucatello, S., Aricò, S., Cooke, F. L., Datta, R., Gluckman, P., Gutierrez-Espeleta, E. E., Hinwood, A., Jia, G., Komendantova, N., Lunga, W., Madise, N., Mangalagiu, D., Ali, E. M., Moronta-Barrios, F., Mycoo, M., Piyawatanametha, W., Stevance, A.-S., Swaminathan, S. M., Ürge-Vorsatz, D., & Bojic, L. (2026). Navigating the winds of change: Strategic foresight and the power of weak signals. Sustainability Science. https://doi.org/10.1007/s11625-025-01786-5
• Ferreira, J. M. A., Bauerová, R., Taşlıbeyaz, E., Giannouli, V., Koyuncu, M., Agatonović, M., O’Higgins Norman, J., Meehan, A., & Bojić, L. (2026). A systematic review of emerging technologies and their impact on adolescent well-being and religious identity. Acta Psychologica, 264, Article 106601. https://doi.org/10.1016/j.actpsy.2026.106601