Senior Research Fellow

ljubisa.bojic@ifdt.bg.ac.rs

Ljubisa Bojic is a communication scientist, futurologist, and author of the paper The Metaverse through the prism of power and addiction: What will happen when the virtual world becomes more attractive than reality? and a monograph, Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society. Bojic received his Ph.D. from the University of Lyon II, France, in 2013 and is currently a senior research fellow and coordinator of the Digital Society Lab, Institute for Philosophy and Social Theory, at the University of Belgrade. Bojic was elected a fellow of the Institute for Human Sciences Vienna (IWM). He has written more than 50 scientific papers, some of them published in leading journals, such as the European Journal of Futures Research and Communications: The European Journal of Communication Research. Bojic is a member of a Serbian government work group dedicated to developing ethical standards for artificial intelligence. He is the founder of EMERGE: Forum on the Future of AI Driven Humanity and the initiator of the Belgrade Digital Freedom Pledge intended to stimulate widespread conversations about recognizing recommender systems as a public good and digital identity as a human right.

Latest publications

• Bojic, L. (2022). Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality? European Journal of Futures Research.
• Bojic, L., Bulatovic, A., & Zikic, S. (2022). The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force. Issues in Ethnology and Anthropology.
• Bojic, L. (2022). Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society. Belgrade: Institute for Philosophy and Social Theory.
• Bojic, L., Nikolic, N. & Tucakovic L. (2022). State vs. anti-vaxxers: Analysis of Covid-19 echo chambers in Serbia. Communications.
• Tucaković, L., Bojić, L., & Nikolić, N. (2022). The Battle between Light and Dark Side of Personality: How Light and Dark Personality Traits Predict Mating Strategies in the Online Context. Interpersona: An International Journal on Personal Relationships.
• Nikolic, N., Bojic, L. & Tucakovic, L. (2022). Brain-machine interface: new challenge for humanity. Philosophy & Society, 23(2), 283-296.
• Bojic, L. (2022). Recommender algorithms as a source of power in contemporary society. Social Science Review, 56(3), 1032-1055.
• Bojic, L. (2021). How Media Directly Impact Society: A Psychometric Analysis of Leading Twitter News Profiles and their Followers in Serbia. In Romina Surugiu, Adriana Stefanel, Nicoleta Apostol (eds.), 30 Years of Higher Education in Journalism and Communication in Eastern Europe, Bucharest: Tritonic, pp. 483-504.
• Bojic, L., Zaric M. & Zikic, S. (2021). Worrying impact of artificial intelligence and big data through the prism of recommender systems. Issues in Ethnology and Anthropology, 16(3), 935-957.
• Bojic, L., Tucakovic L. & Nikolic, N. (2021). Neuromarketing unmasked: a review of current state in the field. Ekonomika preduzeća, 70(7-8).
• Tucakovic, L. & Bojic, L. (2021). Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics. Serbian Political Thought, 74(4).
• Nikolic, N., Bojic, L. & Jevtovic, A. (2021). What makes millennials blow the whistle? From cultural to socio-psychological perspectives on whistleblowers. Social Science Review, 55(4), 1674-1695.