viši naučni saradnik

ljubisa.bojic@ifdt.bg.ac.rs

CURRICULUM VITAE
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Bojić Ljubiša

Ljubiša Bojić je komunikolog i futurolog čija istraživanja se nalaze na preseku kompleksnih sistema, usklađivanja veštačke inteligencije i društvenog uticaja novih tehnologija. Zaposlen je kao viši naučni saradnik na Institutu za filozofiju i društvenu teoriju Univerziteta u Beogradu, viši naučni saradnik u Institutu za veštačku inteligenciju Srbije i spoljni saradnik Complexity Science Hub u Beču.

Fokus istraživanja dr Bojića je razvoj okvira koji povezuju društvene nauke i računarske metode, kombinujući psihometriju, studije budućnosti, simulacije zasnovane na agentima i velike jezičke modele kako bi se razumelo kako algoritamski sistemi oblikuju ljudske vrednosti, ponašanje i demokratiju. Njegov rad informiše globalne donosioce politika u oblasti veštačke inteligencije, i uključuje saradnju sa UNEP-om i EU AI kancelarijom.

Autor je naučnog rada „CERN for AI: A Theoretical Framework for Autonomous Simulation-Based Artificial Intelligence Testing and Alignment“, koji je Svetski ekonomski forum predstavio kao strateški uvid i koji je citiran u G7 AI Hirošima Policy Brief dokumentu. Njegova istraživanja su objavljena u vodećim naučnim časopisima uključujući Scientific Reports, Futures, Computers in Human Behavior, Sustainability Science, Royal Society Open Science i Humanities & Social Sciences Communications.

Dr Bojić je osnivač EMERGE: Foruma o budućnosti čovečanstva vođenog veštačkom inteligencijom i inicijator Beogradske povelje digitalnih sloboda, čiji je cilj pokretanje razgovora o priznavanju sistema preporuka kao javnog dobra i digitalnog identiteta kao ljudskog prava. Urednik je u časopisu Humanities & Social Sciences Communications (Springer Nature) i član izvršnog odbora Horizon Europe projekta TWON (Twin of Online Social Networks).

Imenovan je u ekspertski panel za predviđanje budućnosti Programa Ujedinjenih nacija za životnu sredinu (UNEP) od strane glavne naučnice UNEP-a Andree Hinvud i član je radnih grupa EU AI kancelarije za implementaciju AI Akta. Predstavljen je u knjizi The Edinburgh Companion to the New European Humanities (Edinburgh University Press, 2024) kao osnivač novog multidisciplinarnog pristupa digitalnim humanističkim naukama.

Dr Bojić je doktorirao na Univerzitetu Lumière Lyon 2 u Francuskoj 2014. godine, gde je njegova disertacija ocenjena najvišom ocenom „veoma pohvalno sa čestitkama komisije“. Autor je preko 80 naučnih radova i redovan komentator tema o veštačkoj inteligenciji u međunarodnim medijima uključujući Bloomberg Adria, Euractiv i N1 TV. Njegov rad je citiran u Psychology Today, Nature i Regulatory Review Pravnog fakulteta Univerziteta u Pensilvaniji.

Najnovije publikacije

  • Bojić, L., Kovačević, P. & Čabarkapa, M. (2025). Does GPT-4 surpass human performance in linguistic pragmatics?. Humanities and Social Sciences Communications, 12, 794. https://doi.org/10.1057/s41599-025-04912-x
  • Bojić, L., Zagovora, O., Zelenkauskaite, A., Vuković, V., Čabarkapa, M., Veseljević Jerković, S., & Jovančević, A. (2025). Comparing large Language models and human annotators in latent content analysis of sentiment, political leaning, emotional intensity and sarcasm. Scientific Reports, 15(1), 11477. https://doi.org/10.1038/s41598-025-96508-3
  • Bojić, L., Ilić, V., Prodanović, V. & Vukovic, V. (2025). An Agent‑Based Simulation of Politicized Topics Using Large Language Models: Algorithmic Personalization and Polarization on Social Media. Chinese Political Science Review. https://doi.org/10.1007/s41111-025-00326-x
  • Reinhardt, A., Matthes, J., Bojic, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2025). Help me, Doctor AI? A Cross-National Experiment on the Effects of Disease Threat and Stigma on AI Health Information-Seeking Intentions. Computers in Human Behavior, 108718. https://doi.org/10.1016/j.chb.2025.108718
  • Bojić, L., Matthes, J., Dwinggo Samala, A., Čabarkapa, M. (2025). The Dual Impact of Virtual Reality: Examining the Addictive Potential and Therapeutic Applications of Immersive Media in the Metaverse. Information, Communication & Society. https://doi.org/10.1080/1369118X.2025.2520005
  • Bojić, L., Stojković, I. & Jolić Marjanović, Z. (2024). Signs of consciousness in AI: Can GPT-3 tell how smart it really is?. Humanities and Social Sciences Communications, 11, 1631. https://doi.org/10.1057/s41599-024-04154-3
  • Bodroža, B., Dinić, B. M., & Bojić, L. (2024). Personality testing of large language models: Limited temporal stability, but highlighted prosociality. Royal Society Open Science, 11(10), 240180. https://doi.org/10.1098/rsos.240180
  • Bojic, L., Cinelli, M., Culibrk, D. Delibasic, B. (2024). CERN for AI: a theoretical framework for autonomous simulation-based artificial intelligence testing and alignment. European Journal of Futures Research, 12, 15. https://doi.org/10.1186/s40309-024-00238-0
  • Bojic, L. (2024). AI alignment: Assessing the global impact of recommender systems. Futures, 160, 103383. https://doi.org/10.1016/j.futures.2024.103383
  • Alipour, S., Galeazzi, A., Sangiorgio, E., Avalle, M., Bojic, L., Cinelli, M., & Quattrociocchi, W. (2024). Cross-platform social dynamics: An analysis of ChatGPT and COVID-19 vaccine conversations. Scientific Reports, 14(1), 2789. https://doi.org/10.1038/s41598-024-53124-x
  • Bojić, L., Agatonović, M., Guga, J. (2024). The Immersion in the Metaverse: Cognitive Load and Addiction. In: Geroimenko, V. (eds) Augmented and Virtual Reality in the Metaverse. Springer Series on Cultural Computing. Springer, Cham. https://doi.org/10.1007/978-3-031-57746-8_11
  • Bojic, L. (2022). Metaverse through the prism of power and addiction: What will happen when the virtual world becomes more attractive than reality? European Journal of Futures Research, 10(1), 22. https://doi.org/10.1186/s40309-022-00208-4
  • Reinhardt, A., Matthes, J., Hodzic, S., Kaňková, J., Bojic, L., Maindal, H. T., … Ryom, K. (2025). Who Trusts AI for Health Information? A Cross-National Survey on Trust Determinants in Four European Countries. Health Communication, 1–13. https://doi.org/10.1080/10410236.2025.2601265
  • Matthes, J., Reinhardt, A., Hodzic, S., Kaňková, J., Binder, A., Bojic, L., Maindal, H. T., Paraschiv, C., & Ryom, K. (2026). Predicting the intention to use generative artificial intelligence for health information: Comparative survey study. Journal of Medical Internet Research, 28, e75648. https://doi.org/10.2196/75648
  • Jabbour, J., Davidson, D. J., Carlsen, H., King, N., Lucatello, S., Aricò, S., Cooke, F. L., Datta, R., Gluckman, P., Gutierrez-Espeleta, E. E., Hinwood, A., Jia, G., Komendantova, N., Lunga, W., Madise, N., Mangalagiu, D., Ali, E. M., Moronta-Barrios, F., Mycoo, M., Piyawatanametha, W., Stevance, A.-S., Swaminathan, S. M., Ürge-Vorsatz, D., & Bojic, L. (2026). Navigating the winds of change: Strategic foresight and the power of weak signals. Sustainability Science. https://doi.org/10.1007/s11625-025-01786-5
  • Ferreira, J. M. A., Bauerová, R., Taşlıbeyaz, E., Giannouli, V., Koyuncu, M., Agatonović, M., O’Higgins Norman, J., Meehan, A., & Bojić, L. (2026). A systematic review of emerging technologies and their impact on adolescent well-being and religious identity. Acta Psychologica, 264, Article 106601. https://doi.org/10.1016/j.actpsy.2026.106601