Guga Jelena
Jelena Guga is a theorist of new media art and culture and currently works as a research fellow and coordinator of the Digital Society Lab at the Institute of Philosophy and Social Theory, University of Belgrade. She was a postdoctoral fellow at the Department of Interdisciplinary Activities, Research Center for New Technologies, University of West Bohemia (Plzeň, Czech Republic), and a visiting researcher at the SPECS Lab at Pompeu Fabra University (Barcelona, Spain). Through an interdisciplinary approach, her work examines digital culture and art, addressing questions of iidentity, corporeality, agency, and perception in technologically mediated interactions and immersive environments. In recent years, she has focused on the critical study of artificial intelligence, especially AI art and algorithmic culture, addressing the broader social, political, and ideological structures embedded in these technologies. She is also active in curatorial practice at the intersection of art, science, and technology. She is the author of Digital Self: How We Became Binary and has published widely in international academic journals and edited volumes.
Latest publications
- Guga, J. (2025) Algorithmic Architectures: Spatial Politics of Critical Art in the Age of AI. In On Architecture 2025: Crosscutting and Fusion of Disciplines Conference Proceedings. 89-95. ISBN 978-86-89111-42-2. https://doi.org/10.60152/0l9iv9mu
- Guga J., Novaković, J. (2025) Muzeji i algoritmi: Transformacije i rizici u doba veštačke inteligencije. U Mickov, B. (ur.), Kreativnost, dizajn i veštačka inteligencija. Novi Sad: Kulturni centar Vojvodine “Miloš Crnjanski”. 135-159. ISBN: 978-86-82096-93-1; COBISS-ID: 178287625
- Guga, J. (2025) Marginalized Code: Feminist Interventions in AI Art. AM Journal, No. 37. 41−55. https://doi.org/10.25038/am.v0i28.625
- Guga, J. (2025) From virtual presence to resistance: the evolution of digital bodies in art. AI & Society, Springer Nature. https://doi.org/10.1007/s00146-025-02565-7
- Mevorah, V., Guga, J. (2025) From Net Art to AI Art: Questioning the Post-Internet/Post-digital and New Aesthetic Art Discourse. In Mickov, B. (ed.), Culture, Innovation and the Green Economy: Towards a Sustainable Future in Europe. 115-132. ISBN: 978-1-032-95277-2. https://doi.org/10.4324/9781003584087