Guga Jelena

Jelena Guga is a theorist of new media art and culture currently working as a research fellow and coordinator of the Digital Society Lab at the Institute of Philosophy and Social Theory, University of Belgrade. She was a postdoctoral fellow at the Department of Interdisciplinary Activities, Research Center for New Technologies, University of West Bohemia (Plzen, Czech Republic) and a visiting researcher at the SPECS Lab at Pompeu Fabra University (Barcelona, Spain). She explores the issues of identity, corporeality, agency, and perception in technologically mediated interactions and immersive environments through an interdisciplinary approach, combining art theory, (new) media theory, cultural studies, critical posthumanism, philosophy of mind, as well as dystopian science fiction narratives. She is also engaged in curatorial work at the intersection of art and science. At the Government of the Republic of Serbia, she was a member of the working group for the development of Guidelines for the ethical development and use of artificial intelligence in the Republic of Serbia.

Latest publications

  • Uspenski, I., Guga, J. (2022), “Embodying Metaverse as artificial life: At the intersection of media and 4E cognition theories”, Philosophy and Society 33 (2), pp. 326-345., https://doi.org/10.2298/FID2202326U
  • Guga, J. (2021.), “MetaGarden: Technology and Nature in the Works of Tanja Vujinović“, AM Journal of Art and Media Studies25, pp. 97-109., doi: 10.25038/am.v0i25.450