Guga Jelena
Jelena Guga is a theorist of new media art and culture currently working as a research fellow and coordinator of the Digital Society Lab at the Institute of Philosophy and Social Theory, University of Belgrade. She was a postdoctoral fellow at the Department of Interdisciplinary Activities, Research Center for New Technologies, University of West Bohemia (Plzen, Czech Republic) and a visiting researcher at the SPECS Lab at Pompeu Fabra University (Barcelona, Spain). She explores the issues of identity, corporeality, agency, and perception in technologically mediated interactions and immersive environments through an interdisciplinary approach, combining art theory, (new) media theory, cultural studies, critical posthumanism, philosophy of mind, as well as dystopian science fiction narratives. She is also engaged in curatorial work at the intersection of art, science, and technology. She is the author of Digital Self: How We Became Binary and a number of academic articles in international publications.
Latest publications
- Novaković, J., Guga, J. (2024, forthcoming), “Art after AI: The Impact of Generative AI on the Artworld” in Jörg Matthes, Damian Trilling, Ljubiša Bojić and Simona Žikić (eds.) Navigating the Digital Age: An In-Depth Exploration into the Intersection of Modern Technologies and Societal Transformation, Vienna and Belgrade: Institute for Philosophy and Social Theory and University of Belgrade and Department of Communication, University of Vienna.
- Bojić, L., Agatonović, M.,& Guga, J.. (2024). The Immersion in the Metaverse: Cognitive Load and Addiction. in Augmented and Virtual Reality in the Metaverse. Springer Series on Cultural Computing Springer, Cham., 211-223. https://doi.org/10.1007/978-3-031-57746-8_11
- Mevorah, V., Guga, J.,& Markov, Č.. (2023). Divine Genius, Subversive Hero, or Creative Entrepreneur? Exploring Various Facets of the Artist as a Mythical Figure. in Glasnik Etnografskog instituta SANU Beograd: Etnografski institut SANU., 71(1), 99-121. https://doi.org/10.2298/GEI2301099M